Statement of intent

 Wednesday 6th September 2023

LO: to produce a concise and well constructed statement outlining your chosen brief.


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Research: codes and conventions (Empire)

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Empire front covers: Colour palette the choice of colour palette in Empire magazines is based off of the main image, there are typically 3 colours. Masthead:  the colour of the masthead is chosen in contrast to the main colour scheme usually, black or white. It is in large bold font so it stands out from the rest of the cover. The main image is typically overlapping the masthead, this decision could have been made as they feel their masthead is fairly recognisable and people would not have trouble noticing what brand it is. It could also be to show that the main focal point is on the main cover image   Main image: the main image takes up the majority of the page, and the people starring are usually staring directly into the camera or just past the camera. The main image usually features an actor from the film, sometimes in costume, so that people will recognise them.  the people int the front cover are represented as brave and powerful in their costumes. Coverlines:...
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Research: codes and conventions (sight and sound)

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 COVER ANALYSIS: Masthead: The colour of the masthead seems to be totally different to the main image which is not typical. They take a colour which is contrasting to the main image so that it stands out and even use this same colour for some of the extra text featured too. The main image does not typically overlap the masthead this may be because they are an independent brand so are not as recognisable as some other big film magazines, so the whole masthead needs to be seen. Main image: The person featuring on the main image is usually looking into the camera giving the audience direct address making them feel more connected with the magazine. As an independent brand this decision is important because it shows the audience that the magazine care and want the audiences attention, which is important for an independent brand. Target audience: Aimed at educated adult readers, who are interested in films, critical analysis of films and see's films as art. Coverlines: Usually the same c...
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